TikTok — the hugely popular mobile video app with more than 1 billion users — has been taking its first steps to break into a new screen, the TV screen, launching and integrating a new app called TikTok TV first with Amazon Fire TV, and then Google TV and other Android TV OS devices, LG Smart TVs, and Samsung Smart TVs. Today comes news of another front in that strategy: TikTok has inked a partnership with Atmosphere, the startup that provides licensed and curated streamed video content for commercial venues like Westin, Taco Bell and Texas Roadhouse, as well as doctors’ offices, gyms and other venues where people spend dwelling time.

Initially, the partnership will see Atmosphere develop a new channel on its platform dedicated to curated TikTok videos. It will be the first time that TikTok content is being used for an out-of-home video service.