Roku Search data shows audiences are turning to streaming services to stretch out the holiday season, with viewers beginning to search for festive content as early as mid-October. Officially, the holiday season begins the day after Thanksgiving. But after the stress and hardships of the last few years, many people are looking to stretch the joys of the holiday season a bit further. And with streaming services, they’re able to do so.  That interest in holiday films doesn’t die down until the beginning of February.