How Virtual Production is Helping TV and Film Become More Sustainable
How Virtual Production is Helping TV and Film Become More Sustainable
The innovation of using virtual production techniques could make a significant impact in the race to net zero across broadcasters and production companies, with recent studies suggesting over a 90 per cent reduction in CO2 emissions.
However, I see it that VP needs to be considered as just one component of a suite of tools we can deploy to clean up our act on production.
This article sums up where we are on this journey, and how using virtual production is not only likely to be a greener choice, but also acts as a vanguard to place the responsibility and discussions around sustainable production central to the project in hand.