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How Virtual Production is Helping TV and Film Become More Sustainable

How Virtual Production is Helping TV and Film Become More Sustainable

The innovation of using virtual production techniques could make a significant impact in the race to net zero across broadcasters and production companies, with recent studies suggesting over a 90 per cent reduction in CO2 emissions.

However, I see it that VP needs to be considered as just one component of a suite of tools we can deploy to clean up our act on production.

This article sums up where we are on this journey, and how using virtual production is not only likely to be a greener choice, but also acts as a vanguard to place the responsibility and discussions around sustainable production central to the project in hand.

"We have been fortunate to have made two movies in Maine — The Way We Get By and Beneath The Harvest Sky.” Maine is a very special state in that there are so many options for locations. Given its size, you can travel to northern Maine, southern Maine, all along the coast, and tell a number of different stories in totally unique worlds with each film having very distinctive looks. The abundance of locations combined with the incredible generosity of the people and communities, make filmmaking in Maine a pure joy. We would not be filmmakers today without the support from the people of Maine and we will be forever grateful."

- Gita Pullapilly and Aron Gaudet, The Way We Get By and Beneath the Harvest Sky

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